HOKO DNA
Hoko is a Japanese word that means path , because it is what all of us who have set a goal take.
The allusion to the Japanese and their culture is due to our harmony with their values.
The culture of effort and work to achieve a goal , something that every athlete knows firsthand.
We were born in an adverse time, we decided to make our own way by combining
knowledge and technology with a touch of craftsmanship and humanity to offer a line of high-quality sportswear at a reasonable price.
We do not follow industry patterns, nor do we follow established standards, innovation is in our DNA and what drives us is to provide truly different solutions and
We are constantly working in that direction , so we have a very powerful team that is dedicated to this.
Hoko is a Japanese word that means path , because it is what all of us who have set a goal take.
The allusion to the Japanese and their culture is due to our harmony with their values.
The culture of effort and work to achieve a goal , something that every athlete knows firsthand.
We were born in an adverse time, we decided to make our own way by combining
knowledge and technology with a touch of craftsmanship and humanity to offer a line of high-quality sportswear at a reasonable price.
We do not follow industry patterns, nor do we follow established norms, innovation is in
Our DNA and what drives us is to provide truly different solutions and we are constantly working in that direction , so we have a very powerful team that is dedicated to this.
What defines us
01
Polypropylene
Polypropylene is the fiber with the best performance in sports for breathability and moisture retention, lightness, and thermal insulation . A hypoallergenic fiber that will elevate your experience to the next level.
Polypropylene is the fiber with the best performance in sports for breathability and moisture retention, lightness, and thermal insulation. A hypoallergenic fiber that will elevate your sensations to the next level.
02
Innovation
Structural R&D in fabrics specific to each garment . We use seamless machines in their full range of capabilities to design fabrics with a garment-specific structure and specific functionalities for each area.
Structural R&D in fabrics specific to each garment. We use seamless machines in their full range of capabilities to design fabrics with a garment-specific structure and specific functionalities for each area.
03
Local production
We could manufacture in locations that would save us costs, but we prefer to do the weaving in our own factory and the tailoring in Encarna's workshop, for beginning.
We could manufacture in locations that would save us costs, but we prefer to do the weaving in our own factory and the tailoring in Encarna's workshop, out of principle.
04
timeless garments
We could follow the trend, but we prefer to make timeless garments that last so long that you can forget about buying new ones for years.
We could follow the trend, but we prefer to make timeless garments that last so long that you can forget about buying new ones for years.
05
perfectionists
We could not be so perfectionist with the technical details, we would save a lot of money, but then you wouldn't notice that indescribable feeling when you put on each garment.
We could not be so perfectionist with the technical details, we would save a lot of money, but then you wouldn't notice that indescribable feeling when you put on each garment.
06
Independents
We could open the door to investors, we would grow faster, but then we wouldn't be free to choose in all of the above.
We could open the door to investors, we would grow faster, but then we wouldn't be free to choose in all of the above.
You need more, you demand more!
At Hoko we are not satisfied
Throughout these years, we have remained true to our values and have never taken the easy path.
Every day you show us that it's worth it, and that gives us the strength to keep going.
At HOKO we offer a new concept of sportswear that reaches where others can't .
Where other garments chafe, become soaked, lack sufficient compression, or fail to meet your needs for warmth or coolness, HOKO garments will deliver.
And why do they reach where others don't?
Because nobody does it like we do.
We believe that to make garments that are unique and go beyond the expected, we have to do things differently.
